Work Sample

Mrs Wages®: Make It Last

With “Make It Last,” we were able to put a twist on an old favorite and find an all-new flavor for a classic brand.

Work Sample Spice Sauce

Mrs. Wages Spice Sauce

How did we introduce a new Spice Sauce to the market with a distinct voice from a classic brand? Simple: We let the flavor out.

Work Sample

Maryland Cannabis Administration: Safe Storage

Keeping cannabis out of sight by putting our message front and center. Over the past five years in Maryland, cannabis-related calls to poison control have...
Case Study

MMCOA

As COVID restrictions were being lifted, the Maryland Managed Care Organization Association (MMCOA) wanted to bring clarity to a crucial area for a lot of people: what they needed to do to keep their Medicaid health insurance.

Work Sample

Chilly Churn™
Ice Cream Mix

MCA wanted to address cannabis use in public areas with their Smoke-Free Spaces campaign. We helped clear the air with strong, strategic executions.

Case Study

San Giorgio

This fun and lighthearted campaign featured person-on-the-street interviews in which real people share, with great passion, their methods for cooking this mealtime staple.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Social Media

    One of the fastest growing and most nimble marketing disciplines of the last five years.

    Where before, brands saw social as something they had to do to check the box, they now see it as a business driver. With more and more consumers engaging in branded content, using social to source recommendations as well as a path to purchase, GKV has grown its social team, expertise and capabilities.

    Why Social?  — “Content builds relationships. Relationships are built on trust. Trust drives revenue.” This quote from Andrew Davis’s latest book Brandscaping puts a fine point on why great branded social content drives business.  Additionally:

    • Consumers are 71% more likely to make a purchase based on social media referrals
    • 74% of consumers rely on social network to guide purchase decisions
    • 7 in 10 millennials, Gen Xers and silver surfers (boomers in social) are more likely to make purchases from brands they follow and engage with on social

    GKV’s Social Media Department experts who work hand-in-glove across agency departments.  The team has developed award winning social campaigns for OLD BAY and MD Lottery as well as created a proprietary process for developing social strategy and content. Our capabilities include:

    • Social strategy and planning
    • Content creation, curation
    • Social program management and publishing
    • Social advertising
    • Influencer engagement
    • Community management
    • Social listening, trending topics
    • Metrics and reporting