Work Sample

Calvary Hospital: In-Home Hospice Campaign

Nothing feels as overwhelming as caring for a loved one nearing the end of their life. We helped Calvary In-Home Hospice change a delicate message into one of empowerment.

Work Sample

ORRINGTON FARMS: THE POWER OF POWDER TO DRIVE CUSTOMER RE-EVALUATION.

In the bouillon/broth category, we help Orrington Farms stand out by featuring its powdered point of difference that gives home cooks more ways to rev up their recipes.

Article

Not All Baby Boomers Are Created Equal

There are two subgroups of baby boomers. The article explains the characteristics that differentiate them and offers ways to tailor marketing so it succeeds with each.

Work Sample

Maryland Lottery: Holiday 2022

https://vimeo.com/773365718 Magic Ticket Ride As the long-time creative agency for the Maryland Lottery, GKV faces a rather unique and welcome challenge at the end of...
Case Study

No Yolks. No Rules!

GKV helped No Yolks reach Millennial and Gen Z cooks with messaging focused on how dinner has no rules—just possibilities.

Work Sample

San Giorgio: The Right Way to Pasta

This integrated campaign explores the many unique rituals we use to achieve pasta perfection and how they lead us back to the same truth: While we may not always agree on how to cook pasta, at least we can agree on the pasta itself. San Giorgio is the right way to pasta.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Baltimore Branding Agencies

    Category

    Consumer Packaged Goods

    Creative and inspirational CPG marketing that gets results.

    Every category has challenger brands, but in Consumer Packaged Goods (CPG) the dominance of the category leaders is particularly stunning. In today’s consumer landscape with brand loyalty being a thing of the past, successful challenger brand’s advertising must be noticed, its social media must engage and its owned media must deliver real value.

    Understanding the Audience

    The first step in becoming a successful challenger brand is understanding your audience beyond demographics – their offline and online behaviors, interests and most importantly the journey they take to find and purchase your products.

    We have developed a four-step process that can help you understand and map your audience’s journey and then build a marketing strategy based on their needs, wants and interests to deliver the right messaging and content at the right time. It incorporates the insights and data you already have with third-party data to give a complete picture of who your audience is and how you can help guide them through their customer journey.

    It’s also built on evolution. The process of understanding your audience never stops as the needs of your audience are always changing and so will the touchpoint and messaging.

    As CPG advertising and shopper behavior continues to change, GKV will be there to help elevate and evolve your brand in today’s consumer landscape. Check out some of our CPG case studies and articles. Then, contact us to discuss your CPG marketing challenges.