Work Sample

Mrs Wages®: Make It Last

With “Make It Last,” we were able to put a twist on an old favorite and find an all-new flavor for a classic brand.

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Winland Foods: This is How We Pasta

Growing 10 regional pasta brands with one customizable campaign.

Work Sample Spice Sauce

Mrs. Wages Spice Sauce

How did we introduce a new Spice Sauce to the market with a distinct voice from a classic brand? Simple: We let the flavor out.

Work Sample

Chilly Churn™
Ice Cream Mix

MCA wanted to address cannabis use in public areas with their Smoke-Free Spaces campaign. We helped clear the air with strong, strategic executions.

Case Study

San Giorgio

This fun and lighthearted campaign featured person-on-the-street interviews in which real people share, with great passion, their methods for cooking this mealtime staple.

Work Sample

Calvary Hospital: In-Home Hospice Campaign

Nothing feels as overwhelming as caring for a loved one nearing the end of their life. We helped Calvary In-Home Hospice change a delicate message into one of empowerment.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Category

    Consumer Packaged Goods

    Creative and inspirational CPG marketing that gets results.

    Every category has challenger brands, but in Consumer Packaged Goods (CPG) the dominance of the category leaders is particularly stunning. In today’s consumer landscape with brand loyalty being a thing of the past, successful challenger brand’s advertising must be noticed, its social media must engage and its owned media must deliver real value.

    Understanding the Audience

    The first step in becoming a successful challenger brand is understanding your audience beyond demographics – their offline and online behaviors, interests and most importantly the journey they take to find and purchase your products.

    We have developed a four-step process that can help you understand and map your audience’s journey and then build a marketing strategy based on their needs, wants and interests to deliver the right messaging and content at the right time. It incorporates the insights and data you already have with third-party data to give a complete picture of who your audience is and how you can help guide them through their customer journey.

    It’s also built on evolution. The process of understanding your audience never stops as the needs of your audience are always changing and so will the touchpoint and messaging.

    As CPG advertising and shopper behavior continues to change, GKV will be there to help elevate and evolve your brand in today’s consumer landscape. Check out some of our CPG case studies and articles. Then, contact us to discuss your CPG marketing challenges.