GKVoice

GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.

Featured

Key Trends in 2020 for Home Service Companies

Each year our initial HomePulse survey identifies the key trends home service companies should consider while making decisions during the upcoming year.

Customer journey mapping makes marketing more effective

Referencing your customer journey map on a regular basis ensures the effectiveness of marketing efforts and informs ongoing optimization, increasing ROI.

Improving Net Promoter Scores

Aligning an organization’s policies, procedures and culture to its brand promise is paramount to creating customer loyalty and future financial success.

Time to Zag

Ten health care organizations now hold 67% of individual Medicare Advantage market share. How can local and regional health plans compete and win AEP?

Recent

GKV Promotes Ellen Delaplane to Vice President, Account Supervisor

Marni joined GKV in 2012 and brings over 25 years of experience working in advertising, marketing and promotions to her role.

GKV Challenger Brand Minute: How to Capture Age-In Medicare Audience

In this episode of Challenger Brand Minute, Andrew Robinson reveals three effective ways plans can drive new membership by capturing the Age-In audience.

Post-COVID Customer Journey Updates

COVID changed the way customers shop, eat and work. Now is the time to rethink your brand offerings and take advantage of this new customer journey.

GKV Challenger Brand Minute: Breaking Inertia

Welcome to GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.

Branding for Broadband

Reliable internet service has never been more important to consumers. We’ll show you some tips to get consumers to switch.

One-Year WFH Anniversary

Hard work, connection & coffee: GKV’s recipe for success during a pandemic.