GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Creative Directions : Capturing the Best Audio Performances
You wrote a nice script. Now how do you give voice to your creative? GKV Creative Director Dave Broscious shares advice for directing audio performances.
Key Trends in 2020 for Home Service Companies
Each year our initial HomePulse survey identifies the key trends home service companies should consider while making decisions during the upcoming year.
Customer journey mapping makes marketing more effective
Referencing your customer journey map on a regular basis ensures the effectiveness of marketing efforts and informs ongoing optimization, increasing ROI.
Improving Net Promoter Scores
Aligning an organization’s policies, procedures and culture to its brand promise is paramount to creating customer loyalty and future financial success.
Time to Zag
Ten health care organizations now hold 67% of individual Medicare Advantage market share. How can local and regional health plans compete and win AEP?
Recent
Not All Baby Boomers Are Created Equal
There are two subgroups of baby boomers. The article explains the characteristics that differentiate them and offers ways to tailor marketing so it succeeds with each.
Seven Strategies for Regaining Trust in Public Health Messaging
Trust in messaging from public institutions has eroded due to misinformation, politicization and contradictory advice. We have developed seven strategies for regaining the public’s trust.
Morgan State Field Trip to GKV
GKV was happy to host marketing students from Morgan State University to talk about the present and future of advertising.
Building STEPS Tour De Workforce
GKV worked with students from Building STEPS at their Tour De Workforce event held at Towson University.
GKV Announces New Webinar Series
GKV is launching a free, live webinar series! Good Point by GKV will feature insights, expertise and strategies in marketing and communications from GKV’s thought leaders and guest panelists.
IPAs: How To Build A Strong Brand And Maintain Your Independence
Tips on how Independent Physician Associations (IPAs) can maintain their independence.
