GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Creative Directions : Capturing the Best Audio Performances
You wrote a nice script. Now how do you give voice to your creative? GKV Creative Director Dave Broscious shares advice for directing audio performances.
Key Trends in 2020 for Home Service Companies
Each year our initial HomePulse survey identifies the key trends home service companies should consider while making decisions during the upcoming year.
Customer journey mapping makes marketing more effective
Referencing your customer journey map on a regular basis ensures the effectiveness of marketing efforts and informs ongoing optimization, increasing ROI.
Improving Net Promoter Scores
Aligning an organization’s policies, procedures and culture to its brand promise is paramount to creating customer loyalty and future financial success.
Time to Zag
Ten health care organizations now hold 67% of individual Medicare Advantage market share. How can local and regional health plans compete and win AEP?
Recent
2024: Year in Review
2024 was a leap year. So, we filled it with creative leaps. Hope you enjoy watching them as much as we enjoyed making them.
Introducing Candy Shop™ Cocoa
GKV’s “Be Cocoa Happy™” Campaign Introduces Candy Shop™ Cocoa for KENT Precision Foods Group, Inspired by Classic Hershey Flavors
GKV Recognized as a 2024 Clutch Leader in Advertising Excellence
GKV was recognized as one of the top firms on Clutch for 2024 in the categories of TV, Print, Radio and Out of Home Advertising.
GKV Challenger Brand Minute: Regaining Trust in Public Health
Trust in messaging from public health institutions has eroded due to misinformation, politicization and contradictory advice. GKV’s Ellen Delaplane talks about strategies for regaining the public’s trust.
GKV to present “Selling in an Omnichannel World” Sept. 18
This Good Point webinar will offer strategies for connecting with consumers and navigating a complex omnichannel world.
UNDERSTANDING KPIs
In the latest GKV 101, GKV Digital Analyst Sahiba Babra breaks down key performance indicators: what they are, how they can help your business, and the best ways to make them work for you.
