Case Study

St. Joseph Aspirin

A local plan in the big city.

Work Sample

Maryland Department of Health: Masks On Maryland

We’re helping Marylander’s see that wearing a mask isn’t just a mandate – it’s an agent of freedom to live life and reopen the state.

Work Sample Walmart Spring Valley

Walmart: Spring Valley

We needed to clearly differentiate Spring Valley fish oils at the point of sale — the crowded Walmart supplement shelves where many fish oil brands must vie for share.

Work Sample DSM Babypalooza

DSM: Babypalooza

For Babypalooza 2018, DSM asked GKV to create brand messaging and a high-impact booth design.

Work Sample

St. Joseph Products: Cough and Cold

When you’re sick you don’t care about anything. But you really should. That’s the premise of the brand intro work for St. Joseph Cough, Cold and Flu.

Work Sample

di•gel: Un-do

On a limited budget and a frantic timeline, GKV helped di•gel launch its OTC anti-gas and antacid products.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.


Category

Over-the-Counter Medicines & Personal Health

The consumer focus on do-it-yourself healthy lifestyles continues to grow.

With it, there has been an exponential increase in the supplement business, whether it be vitamins, powders, or foods and beverages fortified with beneficial nutrients. Few agencies have the depth of experience in marketing nutrients, supplements and weight-loss products as GKV.

Keep It Simple
Your product may offer many benefits. But if you try to state too much, consumers won’t hear any of them. Pick the single most important benefit and say it clearly. As an old professor used to tell me, “if you chase two rabbits, you won’t catch either one.”

Increase Your Online Presence
Gone are the days when primary care doctors gave patients all the answers. Consumers are increasingly relying on online channels to self-diagnose. Today, 96% of internet-using adults have used online health information to help them make decisions.

Packaging, The First Impression
Packaging for OTC medications is no longer just a carrier of the product. It is an integral part of connecting with the consumer. Keep it simple and targeted. For example, packaging for an all-natural dietary supplement should probably have a much more nurturing look than that of a bold, performance-enhancing sports supplement.

Keep Em' Coming Back
Many OTC medications are taken on an as-needed basis. However, vitamins and supplements are generally consumed daily. This frequent use makes the OTC industry ideal for customer loyalty programs, which can increase repeat purchases and provide a precious source of data.

No Guts, No Glory
The safe route is for the old guys who have been running the show for a long time. But their grip is loosening, and always will for the new guy who goes to where the ball will be, not where it’s been. But taking chances doesn’t mean risking it all.

KPIs... Fun? No. Critical? Yes
What makes advertising and marketing effective isn’t the numbers. It’s the insights, the creativity and sweating the details. But those skills need to be pointed in the right places. Start with the numbers, know what you are trying to accomplish, stay aware and stay nimble, so you can make your risks less risky.