GKV Challenger Brand Minute: How to Capture Age-In Medicare Audience

In this episode of Challenger Brand Minute, Andrew Robinson reveals three effective ways plans can drive new membership by capturing the Age-In audience.

Medicaid Plans: 3 Tips for Onboarding New Members During COVID-19

One of the most effective strategies for improving member retention is to improve member onboarding. Discover 3 easy tips for reducing new member churn in your Medicaid plan.

Medicare plans? Pivot to online seminars this AEP.

The future of AEP marketing is evolving. The impact of COVID-19 means we are no longer marketing within a business-as-usual setting. Medicare plans must think...

8 Steps to a Successful AEP 2021

Hitting your AEP enrollment targets is never easy. If your AEP 2020 marketing just underperformed, the first thing you should do is read this article.

Elderplan: AEP

A local plan in the big city.

Medicare Plans: Moving advertising in-house?

The rationale for bringing some services in-house is strong, but moving work from an external agency creates pitfalls you need to strongly consider.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.


Health Care & Insurance

GKV has strong capabilities and decades of successful experience in the health care arena.

We’ve faced many marketing challenges, from driving enrollment and building a brand in expansion markets to turnaround situations and new product launches. Selected by CMS to launch the Medicare Prescription Drug Program, GKV has deep experience engaging Baby Boomers and Medicare beneficiaries in local, regional and national health plans and providers.

Driving Enrollment

We have created successful direct-to-consumer programs for plans from coast to coast. And we have worked with Medicaid plans across the country to drive enrollment.

Our staff understands the regulatory environment and has experience developing effective, but compliant, marketing materials. Having worked with companies that provide insurance and managed care products, as well as those that deliver health care services and prevention programs, we have a 360-degree view of the system.

Our team understands how to deliver successfully against the target audiences that are important to you now, and those you may focus on in the future of this dynamic and challenging environment you operate in.