We’re helping Marylander’s see that wearing a mask isn’t just a mandate – it’s an agent of freedom to live life and reopen the state.
For Babypalooza 2018, DSM asked GKV to create brand messaging and a high-impact booth design.
Determining what information needs to get to whom, how, where, and when takes a focused effort, but it can be done. Marketers do it all the time.
But success in matters of personal health and lifestyle requires that we truly respect and understand the individuals we are reaching out to.
Getting someone to take a message to heart requires trust in the messenger. And that requires empathy. The goal of health advocacy market is not just a tagline, but an honest conversation.
