Case Study

GoVax

How do you help the Maryland Department of Health fight COVID-19 when the vaccine and trust are in short supply?

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Maryland Cannabis Administration: Smoke Free Spaces

MCA wanted to address cannabis use in public areas with their Smoke-Free Spaces campaign. We helped clear the air with strong, strategic executions.

Article

GKV Challenger Brand Minute: Regaining Trust in Public Health

Trust in messaging from public health institutions has eroded due to misinformation, politicization and contradictory advice. GKV’s Ellen Delaplane talks about strategies for regaining the public’s trust.

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Maryland Department of Health: Masks On Maryland

We’re helping Marylander’s see that wearing a mask isn’t just a mandate – it’s an agent of freedom to live life and reopen the state.

Work Sample DSM Babypalooza

DSM: Babypalooza

For Babypalooza 2018, DSM asked GKV to create brand messaging and a high-impact booth design.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Baltimore Branding Agencies

    Category

    Health Advocacy

    No one is “against” being healthy. So why can advocating for healthy causes be such a challenge?

    Determining what information needs to get to whom, how, where, and when takes a focused effort, but it can be done. Marketers do it all the time.

    But success in matters of personal health and lifestyle requires that we truly respect and understand the individuals we are reaching out to.

    Getting someone to take a message to heart requires trust in the messenger. And that requires empathy. The goal of health advocacy market is not just a tagline, but an honest conversation.