The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.
Is your bank fulfilling its brand promise? GKV’s Chuck Fischer talks about how to deliver a superior customer experience inside and out.
Miller Value Partners needed a view book as bold and unique as their contrarian investment approach.
In fact, we have a financial brand on our client roster every year since we hung out our shingle 38 years ago. We have helped market a wide array of financial products and services that include wealth management, traditional banking products, credit cards, stand-alone ATMs and credit counseling services for brands that are local, regional and national in scope.
Our work in the category has encompassed complete rebranding assignments, new product launches and brand inside initiatives to ensure our client's employees consistently deliver on brand experiences to their customer. Our "Challenger Brand" marketing approach has helped our financial clients gain market share in a constantly consolidating category.
