GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
The Digital Baby Boomer: How to Drive Online Sales
Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.
Creative Directions : Capturing the Best Audio Performances
You wrote a nice script. Now how do you give voice to your creative? GKV Creative Director Dave Broscious shares advice for directing audio performances.
Time to Zag
Ten health care organizations now hold 67% of individual Medicare Advantage market share. How can local and regional health plans compete and win AEP?
Recent
Changing the Conversation About Consideration
Of the three classic phases in the customer journey, the consideration phase can be the most problematic as it is the “middle” phase between awareness...2025: Year in Review
2025 was packed with creative highlights at GKV. Let us know if you’d like us to add your creative work to our highlights for 2026.
Is It Time to Switch Ad Agencies?
Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.
GKV Awarded Maryland Lottery Contract
GKV has been awarded a three-year contract as creative agency of record for the Maryland Lottery following an extensive competitive review process.
Discover ROEverything
Every year or so, the marketing pendulum swings from brand building to driving performance, then back… and so the cycle goes. At GKV, we focus...GKV Challenger Brand Minute: Face of Wealth
The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.