GKVoice

IPAs: How To Build A Strong Brand And Maintain Your Independence

Tips on how Independent Physician Associations (IPAs) can maintain their independence.

GKVoice

GKV Challenger Brand Minute: How to Capture Age-In Medicare Audience

In this episode of Challenger Brand Minute, Andrew Robinson reveals three effective ways plans can drive new membership by capturing the Age-In audience.

GKVoice

Medicaid Plans: 3 Tips for Onboarding New Members During COVID-19

One of the most effective strategies for improving member retention is to improve member onboarding. Discover 3 easy tips for reducing new member churn in your Medicaid plan.

GKVoice

Medicare plans? Pivot to online seminars this AEP.

The future of AEP marketing is evolving. The impact of COVID-19 means we are no longer marketing within a business-as-usual setting. Medicare plans must think...
GKVoice

8 Steps to a Successful AEP 2021

Hitting your AEP enrollment targets is never easy. If your AEP 2020 marketing just underperformed, the first thing you should do is read this article.

GKVoice Medicare Plans: Moving advertising in-house?

Medicare Plans: Moving advertising in-house?

The rationale for bringing some services in-house is strong, but moving work from an external agency creates pitfalls you need to strongly consider.

Start the conversation today and find out what GKV can do for your brand.

    Baltimore Branding Agencies

    Author

    Andrew Robinson

    VP, Account Supervisor

    Andrew has over 20 years of marketing and direct response experience. He had led successful acquisition and retention campaigns for a number of health plans throughout the country including: Blue Shield of California, CDPHP, Coventry Health Care, Elderplan, Health Alliance, Molina Healthcare and PacifiCare Secure Horizons. As a seasoned direct response professional, he embraces data, response channels, testing, measuring results and campaign optimization. He lives these responsibilities on a daily basis and takes pride in executing campaigns while ensuring seamless multi-channel integration.

    Andrew joined GKV in 2002 after spending a few years at RTC (Wunderman) and brought with him a wealth of knowledge and execution experience on a variety of mediums, including direct mail, direct response TV (DRTV), and digital advertising.

    Andrew graduated from the University of Maryland with a bachelor’s degree in Marketing.