Register for our free live webinar series featuring insights, expertise and strategies in marketing and communications.

Our upcoming session, Selling in an Omnichannel World, will be held Sept. 18, 2024 11 a.m. to 12 p.m. EST.

This session of Good Point will feature media and marketing experts sharing strategies and answering questions to help you find the right channels, set and achieve marketing goals, and deliver the right message at the right time to your customers.

REGISTER NOW

In this webinar, you will learn how to:

• Align your marketing with your customer’s journey
• Choose the right media for the job
• Set KPIs to achieve goals
• Get the right message in the right place at the right time

Moderator Dan Collins,

GKV Senior Vice President, Chief Strategy Officer

Dan joined GKV in 2003. He leads strategic planning and research for our clients, whether their goals are to learn more about their customers and brand, how to optimize their marketing effectiveness, or how to build a more compelling brand promise and brand-aligned culture.

Dan’s a frequent contributor to advertising industry publications, sharing lessons from the agency’s experience driving rapid, cost-efficient growth for our Challenger Brand clients.

Prior to GKV, Dan worked on the client side for Procter & Gamble, Maybelline, Kellogg’s and Shell International, which has helped him bring insights to deliver growth for GKV client brands: McCormick, PANDORA Jewelry, Bridgestone Golf, Snyder’s of Hanover Pretzels, Cape Cod Potato Chips, Chock full o’Nuts and No Yolks.

Daniel Robinson,

GKV Senior Vice President, Director of Media Services

Daniel joined GKV’s Media Department in July 2000. He was promoted to media director in 2007. In this role Daniel is responsible for the development of each client’s media strategies. Daniel consistently works with both clients and GKV’s account management team to help maximize budgets and assure that clients utilize the best media vehicle for their respective campaigns.

Daniel is an Addy award winner and has been the media lead for the following clients: Coventry Health Care, L3 Technologies, Snyder’s-Lance, MedStar Health, Maryland Department of Health and Massino Zanetti Beverage USA.

Dave Broscious,

GKV Senior Vice President and Co-Creative Director

Dave has more than 25 years of creative experience in advertising, beginning as a copywriter. In his tenure as a creative partner at GKV, he’s played an integral part in many of the agency’s most successful campaigns for clients including PANDORA Jewelry, McCormick, Snyder’s-Lance, National Aquarium in Baltimore, Blue Cross/Blue Shield and the Maryland Lottery, to name a few.

The campaigns that Dave has worked on have garnered awards not just from his creative peers, but from business and government marketing associations as well. Some of his most honored awards were given to him on behalf of the Cannes International Advertising Festival, New York Festival, the National Addys and the Philadelphia Art Director’s Club.

Julie Stephens,

GKV Director of Shopper Marketing

Since 2021, Julie has served as GKV’s Director of Shopper Marketing. With more than 30 years in integrated marketing, she has extensive experience working for both manufacturers and marketing agencies. Her diverse experience in consumer packaged goods includes Post Consumer Goods, Kraft Heinz, Back to Nature, Soli Organic, Welch’s Juices, Skyfall Wine, Stonyfield Farms, Aleve and Advil.

Passionate about creating highly effective, omnichannel brand and shopper marketing plans, Julie collaborates closely with clients and provides unique insights and solutions to develop winning campaigns.

Matt Knust,

InMarket Vice President, CPG Practice Leader

Knust joins InMarket with 20+ years of CPG and Shopper Marketing experience at digital marketing companies, including Aki Technologies, Conversant, MaxPoint and News Marketing America. A trusted advisor to retailer and shopper marketing teams, Knust has an extraordinary history of driving phenomenal results for brands and their customers. He’s also been a key player in the go-to-market strategies behind media innovations.