GKV to present “Selling in an Omnichannel World” Sept. 18
Baltimore-based advertising agency GKV will present the latest webinar in its Good Point by GKV series — “Selling in an Omnichannel World” — on Sept. 18 at 11:00 a.m. EST. This free, live webinar will focus on strategies to help marketers connect more effectively with consumers.
Many of today’s best-known brands launched at a time with limited media channels and 60-second advertising spots. A single ad could build a brand and generate sales at the same time. In contrast, there are hundreds of media channels today and consumer engagement is often less than 15 seconds. Faced with these challenges, how do you get the attention of your customers? How do you convert brand awareness to sales? How do you keep marketing costs low and sales high?
“Selling in an omnichannel world is considerably more difficult and complicated than selling was in the past,” said Dan Collins, GKV’s Chief Strategy Officer and moderator of the upcoming webinar. “Different media types have their respective strengths. The key to success is finding the right combination for your customers and campaign.”
In this Good Point by GKV webinar, marketing experts will discuss how to:
- Align marketing with the customer journey
- Choose the right media for the job
- Set KPIs to achieve goals
- Get the right message in the right place at the right time
Panelists for the upcoming session include:
- Daniel Robinson, GKV Director of Media Services
- Dave Broscious, GKV Co-Creative Director
- Julie Stephens, GKV Director of Shopper Marketing
- Matt Knust, InMarket Vice President and CPG Practice Leader
GKV launched its webinar series in January 2024 to create a platform to share insights, expertise and strategies in marketing and communications from thought leaders at the agency, as well as guest panelists from related industries and organizations. Each webinar features a panel of three or four experts and provides ample time for participant questions and comments. Webinar topics will include building brands, developing effective public awareness campaigns, marketing consumer products, selecting an advertising agency, engaging hard-to-reach audiences and optimizing social media reach.
Registration is still open for the Sept. 18 webinar. Visit our website for more information and to sign up for this insightful and informative session.
