National Penn

We showed a mid-sized bank how to go beyond the expected.

Werner Ladder

Sacrificing media for a better messenger.

Sprint: Big Presence ver K

Most people love their mobile phones, but not their carrier… so, why don’t they switch?

Sprint: Big Presence

Most people love their mobile phones, but not their carrier… so, why don’t they switch?

L3 Brand History

How are we moving “NY’s favorite coffee since 1932” from forgotten to “I think I’d like to try that”?

L3 Social Media

Sacrificing media for a better messenger.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.


Discipline

Strategic Planning

A word that you will hear very often at GKV is sacrifice.

It is our way of talking about strategy, because at its essence, a strategy is about sacrifice. Trying to do everything never makes sense for a person or a brand. We help you take a step back and understand what messages and touchpoints will be the most effective for your goals.

As much as we like to create great advertising, content, events, media plan, we resist the temptation to just start creating. We take the time to gather the information to understand your customer’s journey and develop a strategy that will help you achieve your goals.

This will then lead to the creation of one comprehensive, insightful and clear brief that outlines the strategic plan, gaining agreement to the sacrifices that will need to be made and providing all the elements the team needs to execute the strategy. A good strategic plan is like a good map, it helps you on your journey.