Hills Bros. Cappuccino Case Study

Sacrificing media for a better messenger.

Werner Ladder

Sacrificing media for a better messenger.

Sprint: Big Presence ver K

Most people love their mobile phones, but not their carrier… so, why don’t they switch?

Sprint: Big Presence

Most people love their mobile phones, but not their carrier… so, why don’t they switch?

Maryland Lottery : Holiday 2020

Yeah, things are a little different this year. Giving Holiday Scratch-Offs from the Maryland Lottery is a holiday tradition. So are the upbeat advertising campaigns...

L3 Brand History

How are we moving “NY’s favorite coffee since 1932” from forgotten to “I think I’d like to try that”?

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.


Discipline

Social Media

One of the fastest growing and most nimble marketing disciplines of the last five years.

Where before, brands saw social as something they had to do to check the box, they now see it as a business driver. With more and more consumers engaging in branded content, using social to source recommendations as well as a path to purchase, GKV has grown its social team, expertise and capabilities.

Why Social?  — “Content builds relationships. Relationships are built on trust. Trust drives revenue.” This quote from Andrew Davis’s latest book Brandscaping puts a fine point on why great branded social content drives business.  Additionally:

  • Consumers are 71% more likely to make a purchase based on social media referrals
  • 74% of consumers rely on social network to guide purchase decisions
  • 7 in 10 millennials, Gen Xers and silver surfers (boomers in social) are more likely to make purchases from brands they follow and engage with on social

GKV’s Social Media Department experts who work hand-in-glove across agency departments.  The team has developed award winning social campaigns for OLD BAY and MD Lottery as well as created a proprietary process for developing social strategy and content. Our capabilities include:

  • Social strategy and planning
  • Content creation, curation
  • Social program management and publishing
  • Social advertising
  • Influencer engagement
  • Community management
  • Social listening, trending topics
  • Metrics and reporting