Case Study

MMCOA

As COVID restrictions were being lifted, the Maryland Managed Care Organization Association (MMCOA) wanted to bring clarity to a crucial area for a lot of people: what they needed to do to keep their Medicaid health insurance.

Work Sample

Chilly Churn™
Ice Cream Mix

MCA wanted to address cannabis use in public areas with their Smoke-Free Spaces campaign. We helped clear the air with strong, strategic executions.

Case Study

San Giorgio

This fun and lighthearted campaign featured person-on-the-street interviews in which real people share, with great passion, their methods for cooking this mealtime staple.

Case Study

Omega-3

GKV harnessed the power of trigger moments to remind consumers that omega-3s are always a good idea for your heart.

Case Study

GoVax

How do you help the Maryland Department of Health fight COVID-19 when the vaccine and trust are in short supply?

Case Study

Constellation Texas

In Texas, there are 11 million households and 130 electricity providers competing for them. If you’re an underfunded provider like Constellation, how do you convince Texans to switch to your electricity plan when 129 other energy companies are trying to do the very same thing?

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Baltimore Branding Agencies

    Discipline

    Social Media

    One of the fastest growing and most nimble marketing disciplines of the last five years.

    Where before, brands saw social as something they had to do to check the box, they now see it as a business driver. With more and more consumers engaging in branded content, using social to source recommendations as well as a path to purchase, GKV has grown its social team, expertise and capabilities.

    Why Social?  — “Content builds relationships. Relationships are built on trust. Trust drives revenue.” This quote from Andrew Davis’s latest book Brandscaping puts a fine point on why great branded social content drives business.  Additionally:

    • Consumers are 71% more likely to make a purchase based on social media referrals
    • 74% of consumers rely on social network to guide purchase decisions
    • 7 in 10 millennials, Gen Xers and silver surfers (boomers in social) are more likely to make purchases from brands they follow and engage with on social

    GKV’s Social Media Department experts who work hand-in-glove across agency departments.  The team has developed award winning social campaigns for OLD BAY and MD Lottery as well as created a proprietary process for developing social strategy and content. Our capabilities include:

    • Social strategy and planning
    • Content creation, curation
    • Social program management and publishing
    • Social advertising
    • Influencer engagement
    • Community management
    • Social listening, trending topics
    • Metrics and reporting