Discipline
Media Planning/Buying
GKV’s Media Department is comprised of a team of seasoned professionals, well-versed in planning and buying media across the customer journey.
Our insights-driven, omnichannel approach is designed to help clients successfully meet their objectives. We use a wide range of tools to gain a deep understanding of the media usage, psychographics, geography and purchase behaviors of U.S. audiences at both national and local levels. This research allows us to develop, deploy and optimize media campaigns designed for impact, motivation and customer action.
GKV’s depth of experience includes planning and buying the following:
- Broadcast TV and radio
- Digital display, audio
- Paid social media
- Search engine marketing (SEM)
- Online video and OTT
- Mobile web and in-app
- Retail media networks/e-commerce platforms
- Out-of-home
Media today is becoming increasingly moments-based, so it is imperative that advertisers reach the right customer at the right time. At GKV, we’ll help you do just that.