L3 Social Media

DISCIPLINES

Digital & Broadcast Production, Digital Marketing, Media Planning/Buying, Social Media, Strategic Planning

CATEGORIES

Aerospace & Defense

Challenge

Under new leadership, L3 Technologies’ goal was to expand their marketing efforts beyond the traditional Aerospace & Defense industry tactics to better engage with customers and suppliers directly and daily, rather than solely relying on tradeshows and print publication advertising.

After completing a deep-dive audit and discovery process, GKV developed a ground-up social media strategy and delivery plan for L3. To execute the plan, we designed and managed a robust content calendar with content and targeting to reach and engage a vast audience including customers, suppliers, internal employees and prospects. Content ranged from event messaging, HR recruitment and timely opportunistic posts to innovative new product showcases and thought leadership. Additionally, GKV handled community management which required real-time monitorization of all activity and timely response to comments and questions. We monitored performance daily and provided detailed reporting which included recommendations for optimizations for testing and performance.

Insight

With consistent posting schedules and cohesive designs, we learned what channels, content and post timing performed the best. We used this information for our benchmarks and then tested against those benchmarks.

Results

In just one year, GKV amplified L3 Technologies’ social presence on both Facebook and LinkedIn, with a combined community increase of 54,536 followers and an engagement increase of 96.5%.

Check out our blog article here with tips for high-impact social content, channel strategy & optimization and how to respond to social post comments.